Hey there! I'm thrilled to share a glimpse into one of my favorite projects—designing the wholesale catalog for Lighter Note Paper Goods. Our journey with Lighter Note was not just about creating a catalog; it was about weaving their story into every page and making sure their vibrant paper goods shined through, both visually and texturally.

The Lighter Note is a paper goods business owned and operated by Kelsey Bush in Anderson, SC. She has a collection of goods filled with everything from greeting cards to custom designed journals. The biggest puzzle we faced was keeping these diverse items organized in a way that felt intuitive and effortless to browse. We wanted to ensure that each product category not only stood out on its own but also flowed seamlessly into the next, creating a harmonious shopping experience.

This catalog wasn't just a buying guide; it was a key brand touchpoint. Lighter Note is all about bringing joy, color, and a bit of whimsy into the every day, and we needed to ensure that this message resonated loud and clear on every page.

We kicked off with deep dives into the brand ethos and product assortment, organizing brainstorming sessions to map out the layout and flow of the catalog. High-quality photography became our best friend, ensuring every paper good was showcased in its true colors and textures.

It's more than just a sales tool; it's a conversation starter, a brand ambassador, and a source of inspiration for retailers.

We're beyond proud to have partnered with Lighter Note on this project, and even more thrilled to see the positive feedback from their wholesale clients. It was a journey filled with creativity, challenges, and a whole lot of edits, but every page turned was a step towards bringing Lighter Note's vision to life in the hands of retailers everywhere.

Looking forward to many more projects where we can turn challenges into beautiful, brand-defining solutions!