I’m excited to announce my latest project with Wellness ‘N Color !

Working alongside my dear friend Lexi Hopkins, we delved deep into brand strategy and crafted a vibrant and empowering brand for this incredible non-profit. Wellness ‘N Color is dedicated to supporting Black Women+ in their pursuit of healthy lives through community based programs, support groups, wellness coaching, and more.

Lexi was one of ten women who received a grant from the Jed Foundation in partnership with Victoria's Secret’s Pink to bring her idea of Wellness ‘N Color to life. Creating a visual identity that reflects their mission of empowerment and community was a truly rewarding experience.

This was a great project to test my process from start to finish. From brand strategy, creative direction, initial drafts, and solidifying the final design, it was a seamless collaboration. Lexi was still a bit unsure of the creative direction when booking and together we landed on a grounded but lively brand direction. I’m honored to have played a part of the mission of this business.